Sarah Haggard
Founder & CEO


Sarah is a proven business leader who has led multiple start-up initiatives within her decade long career in product marketing at Microsoft, raising $40M to scale her last business. Expert in P&L management, enterprise software and GTM strategy, Sarah’s tenacity and drive for results led to her being widely recognized as a turnaround expert and new business incubator. 

Sarah’s leadership style is engaging and authentic. Her superpower is her ability to spot patterns, create high performing teams and activate the right people at the right time to deliver results.  

Sarah holds a Master’s degree in Business Administration from Seattle University and a Bachelor of Arts in Anthropology and Business Administration from Augustana College in Rock Island, IL.

In her own words, “I'm founding Tribute because I'm passionate about the power of human connection, and using storytelling as a means to find that connection. When we feel connected, we feel empowered, supported, and most importantly, capable of achieving our most aspirational goals.”

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